What Is Facebook Special Ad Category

“Special Ad Categories” on Facebook refers to a classification of ads designed to ensure that Facebook remains compliant with anti-discrimination laws, particularly those related to housing, employment, and credit opportunities.

These categories aim to prevent discrimination based on factors such as race, ethnicity, religion, sexual orientation, disability, and other protected characteristics.

Advertisers promoting content related to housing, employment, or credit must select the appropriate special ad category when creating their ads. This classification restricts certain targeting options to prevent discriminatory practices.

For instance, advertisers cannot target users based on demographics or behaviors that could potentially exclude specific groups.

Facebook enforces strict guidelines for ads falling under these categories to ensure they comply with fair housing, employment, and credit practices. Failure to adhere to these guidelines can result in the rejection of ads or penalties for advertisers.

It’s important to note that Facebook’s policies and features may evolve over time, so it’s advisable to consult the most recent documentation provided by Facebook for the latest information on Special Ad Categories.